Tuesday, March 01, 1994

MARCH 1994 Economic Digest - Importing and Exporting



MARCH 1994 Edition

CROSS-BORDER TRIPS
            In 1993, according to Statistics Canada, Canadian residents made 48.3 million same-day car trips to the United States, down 15.2 per cent from 57 million in 1992, and down more than 10 million from the record 59.1 million in 1991 when studies indicated Canadian retailers lost $3.5 billion to $5 billion in sales to cross-border shopping. The 1993 figures are the lowest since 1989 when Canadians made 43.3 million same-day trips by car.

WORK
            The Japanese work several hundred more hours than European and U.S. residents, with one in six putting in hours that could kill them, says a Japanese government study. Japanese workers clocked an average 2,124 recorded hours in 1990, about 200 hours longer than Americans and Britons. And real working hours were even longer, with most Japanese probably putting in a daily average of 1.5 hours of so-called "service overtime," extra work that is unrecorded and unpaid. One in six males worked more than 3,100 hours in 1992, a level that doctors say can kill.
            The United States is the only Western nation that has not reduced factory work time in the past 30 years, says The Detroit News. By contrast, Canadian hours declined to 1,827 a year in 1990 from 1,933 in 1960.

NETWORKING
            Two Toronto businessmen have started BIG (Bishop Information Group), an electronic bulletin board that offers inexpensive direct marketing lists, ready-made designs for newsletters and business forms, and a variety of software programs and information sources that are useful to small enterprises. While the larger on-line information services are growing rapidly, they are expensive and none have specifically targeted the needs of small businesses.
            BIG charges $150 a year which entitles users to comb through the system for an hour each day, seven days a week. Direct marketing lists have 120,000 names and include lawyers, doctors, TV and film executives and many others. Lists are available for about $10.00 each. They offer, free of charge, templates for commonly used business forms such as newsletters, letterheads and business cards. The partners are talking to a variety of government agencies, business associations and trade organizations many of whom are interested in listing information about their small business programs on the bulletin board. For example, the Ontario government will soon post information explaining to entrepreneurs how their employees can be placed in training programs at little cost. Other provincial and federal offices may follow suit. Entrepreneurs can "test drive" the system for a week, at no charge, by calling 416-364-8770.
           
METRIC
            Since February, U.S. Federal Trade Commission rules require that new labels printed for consumer products must include metric as well as the British units customarily used on American products. Manufacturers will be allowed to use up their old supplies of labels so it may be a while before the label change becomes obvious. Products covered by this rule include such items as soap, toilet paper, foil wrap, plastic bags, detergents, mops, deodorants, shampoo, batteries and light bulbs. The Food and Drug Administration is developing labelling rules requiring the addition of metric measurements on foods, drugs and cosmetics. Many products already include metric measurements, especially alcoholic beverages and soft drinks. The move is the latest step under the U.S. Fair Packaging and Labelling Act which also requires that a product label disclose the contents of the package and the name and place of business of the manufacturer, packer or distributor.

HELP WANTED
            The Canadian Department of Foreign Affairs and International Trade (DFAIT) is reviewing the investment policies of Japan and the European Community (EC), and would like to hear from Canadians who have experienced government barriers in these countries affecting their investment or plans to invest.
            Barriers could include measures that favour a domestic investor over a Canadian investor, or grant special status to some foreign investors but not to Canadians. Unclear administrative requirements may also impede investment. As well, the Department would be interested in hearing about investment restrictions in certain sectors or industries that have deterred Canadian investment.
            These reviews will examine how barriers to foreign investment may hinder efforts by Canadian firms to globalize, diversify, and gain access to new markets and technologies. To discuss these or other kinds of government barriers, or other opinions regarding investment in the EC or Japan, please contact Tim Miller, Tel. (613) 996-4921, or Steve Rhealt-Kihara, Tel. (613) 992-9094, Economic and Trade Policy Branch (DFAIT). Fax: (613) 944-1679. (Source: CanadExport, Vol 12, No 2.) 

INNOVATION
            The big difference between very successful small companies and those with less impressive growth is innovation, according to a Statistics Canada survey of 1500 companies. They give high priority to technology and spent more on research and development. They also stress inventory control, process control, reducing energy costs and their use of materials, old and new.
            The average company responding to the survey had 44 employees and sales of $6.6 million. As a rule, government programs designed to help business ranked last on the companies' list of contributors to their success. The only ones they seemed to like  were R&D tax credits and export subsidies that helped them explore and develop new markets.
            Key differences showed up in the kind of things top companies emphasized more than their less successful counterparts:
* Developing new technology--a 21 per cent higher score.
* Refining the technology of others--16 per cent higher.
* Improving their own technology--7 per cent higher.
* Just-in-time inventory control--17 per cent higher.
* Process control--26 per cent higher.
* Using new materials--19 per cent higher.
* Using existing materials more efficiently--14 per cent higher.
* Reducing energy costs--15 per cent higher.

WASHINGTON--OREGON
            Some interesting statistics have been released by the B.C. Trade Office in Seattle. If one is to break up total B.C. origin exports to the U.S. into geographic regions and rank them against our major offshore markets, exports of $2.56 billion to Washington\Oregon are second only to $4.11 billion to Japan. California and the European Community are far behind at $0.88 and $1.34 billion respectively.
            Excluding the resource and commodity products, such as dimensioned lumber, pulp, mineral concentrates, coal and natural gas, the data is even more surprising. Washington and  Oregon emerge as the single most important market by a factor of more than two, at $520 million. California is next at $183 million, followed by the EC and Japan at $102 and $100 million respectively. For more information call Michael Clark at (206) 628-3024. 

RESTRUCTURING
            A study by Wyatt Co. of 148 Canadian companies shows that some companies cut too many jobs and are now having to rehire. The survey says 51 per cent of companies that shed staff in recent years had to refill some of the jobs dropped. Other findings show that only 61 per cent of respondents that wanted to cut costs managed to do so; only 37 per cent reached their goal of increased profit and only 17 per cent increased competitiveness. Customers didn't get much out of restructuring either. Only 27 per cent of companies said restructuring helped them boost customer satisfaction.    Employers who choose to cut staff must pay close heed to the needs of survivors if they want to benefit from restructuring, the consultants say. Those who botch the job may find morale taking a nose dive, production sliding and valuable staff fleeing to other employers. In most cases it takes more than six months for surviving staff to recover from restructuring.

WATER
            Japanese consumers are developing a taste for bottled water and sales are surging, especially from Europe and particularly from France. Imports of foreign mineral water rose last year by 31 per cent to a record 54 million litres. Sales growth was even higher rising 49 per cent to $23.6-million (US). Overall, imports now account for 13 per cent of Japanese mineral water consumption up from 1.4 per cent in 1986.  The perception among consumers is that the quality of tap water is deteriorating. It is even seeping into the very foundation of the Japanese diet--rice, and people are increasingly switching to mineral water in the kitchen. The Japanese External Trade Organization predicts Japan's per capita consumption will triple in the next few years from the present three litres. In Italy it is 118 litres and 30 in the United States
            Meanwhile, in Britain, where demand for bottled water surged 1000% over the last 10 years and 520 million litres were sold last year, tap water is subject to more rigorous treatment than bottled water which contains more bacteria than tap water and is lower in mineral content.

ALCOHOL
            The alcohol sold by liquor and beer stores continued a dramatic four-year decline in the 1991 fiscal year according to Statistics Canada. The biggest drop was in the volume of spirits which fell by 5.5 per cent that year. Wine sales dropped 2.1 per cent and beer by 1.7 per cent. Authorities link the drop to the recession, higher prices, cross-border shopping brew-your-own businesses, changing drinking patterns and tax increases. It is estimated that Canadians buy four million bootleg cases of liquor each year which costs government $1-billion in revenue.

FRAUD
            A six-country survey by KPMG Peat Marwick Thorne of Toronto shows Canadian businesses second only to U.S. companies in being victims of fraud. About 1,000 Canadian companies were sent questionnaires and 290 responded. 56 per cent of executives surveyed said their companies had been victimized in the past year. The rate was 76 per cent in the U.S., 52 per cent in Bermuda, 44 per cent in Australia and 40 per cent in Ireland. The Netherlands had the lowest rate with 22 per cent. The most commonly reported type of fraud was misappropriation of funds. Respondents agreed that internal controls were the main factor in uncovering fraud but few corporations said they planned to review or improve internal controls.

DUMPING
            A U.S. Federal Trade Commission study  finds that unfair trade practices such as "dumping" bring minimal damage to U.S. companies. Less than a third of the 179 dumping cases the FTC studied resulted in industry revenue losses greater than 5 per cent and only 21 involved losses greater than 10 per cent. The study analyzes the effects on U.S. industry of dumping and foreign government subsidies between 1980 and 1988. It concludes that for 90 per cent of the cases filed with the International Trade Commission, the injury to the U.S. industry is less than 10 per cent of industry revenue. Dumping occurs when foreign firms charge lower prices in the United States than in their own markets or charge prices below the cost of production. If the ITC discovers a case of dumping it can impose additional duties on the unfairly imported products to try to right the imbalance.       According the Morris Morke, co-author of the report, "We're finding that a lot of the time, the problem is in our own backyard. Industries aren't responding fast enough to changes in the marketplace, and it is easier to blame foreign competitors than to change."

MEXICO
            Having just agreed the NAFTA with the United States and Canada, Mexico has now negotiated a free-trade pact with Venezuela and Colombia which are known in Latin America as the Group of Three.