Saturday, February 01, 1997

FEBRUARY 1997 Economic Digest - Importing and Exporting

FEBRUARY 1997Edition


GROWTH
            Dun & Bradstreet surveyed 1,200 Canadian business owners and executives in December and found them upbeat about prospects for the first quarter of 1997. For the first time since 1991, sales expectations rose, partly because Christmas sales were better than most retailers expected. Expectations were also up for profits and inventories. Curiously, employment requirements remained the same. Businesses in Ontario led the country in optimism about sales, profits and inventories. Canada's most populous province tends to be the first to experience boom and bust cycles.
 
BILLS
            Businesses are paying their bills faster. Companies took an average of 51.06 days to pay their bills in the fourth quarter of 1996, more than a full day faster than in the first quarter of 1993. Companies in Western Canada paid their short-term obligations the fastest taking an average of 49.45 days while the Atlantic provinces were the slowest, at 52.58 days. By industry, the agricultural sector was the quickest at 47.46 days, while manufacturers were slowest at 52.57 days.

COMMUNICATIONS
            Canada has proposed changes to its telecommunications policy that would open the market in global market satellites to increased foreign ownership, if an international telecom agreement is reached in Geneva. In addition, Canada has also proposed easing restrictions on companies wanting the right to land underseas cables for carrying long-distance traffic in Canada. Both concessions, offered during World Trade Organization negotiations, would come in return for other countries lowering their trade barriers to telecommunications companies.

JOBS
            U.S. employment held steady near a seven-year low at 5.3 per cent in December as the economy produced 262,000 new jobs, about 70,000 more than expected. A jump in service sector employment was the biggest since last spring with 112,000 jobs added. Some experts had predicted that the 50-cent increase in the minimum wage last October would depress the hiring of low-wage workers in service industries.       

BRITISH COLUMBIA
            While B.C. is far less dependant on U.S. trade than other provinces, the Americans are still B.C's biggest export customer by far. Figures for the first 10 months of 1996 show the U.S. had 55.1 per cent of B.C.'s total export value, up from 49.2 per cent for the first 10 months of 1995. B.C. appears headed for the highest level ever of exports to the U.S., probably near $14 billion for 1996, as against $10.1 billion in 1993. The U.S. is followed in importance by Japan at 23.4 per cent. Canada and the U.S are doing more than $1 billion in trade each day, with less than one per cent subject to trade action such as lumber tariffs or Pacific salmon. Canadian exports in merchandise trade alone to the U.S. grew about eight per cent in 1996. 

TASTE
            The lowly squid, once tossed overboard for bait, has suddenly become the prize of the California coastline. Coveted by new markets in China and by yuppies at home, squid have shot past salmon to become the state's leading seafood catch by volume and value.

FURNITURE
            This industry suffered in the early days of the Canada-U.S. free-trade agreement losing half of its manufacturing capacity. Those that are left are relying on revamped designs, smart marketing and an explosion in exports to remain competitive. The Canadian furniture industry saw revenues grow 7 per cent in 1996 to $1.9 billion and exports grow 17 per cent to $800 million. Furniture makers were exporting 39.8 per cent of their production in 1995 compared to only 6.2 per cent in 1982 and exports have climbed 234 per cent since 1991.

GROWTH
            By the end of the century, the Toronto area population will be near five million according to Statistics Canada. The biggest rate of growth will come in the Vancouver metropolitan area where the population will jump by 13 per cent to 2.1 million. Montreal, the second-largest city in Canada will reach 3.4 million. The population of St. John's is expected to drop by 4 per cent, as will that of Newfoundland as a whole.

NEW CARS
            Consumers spent an average of $22,300 (before taxes) on passenger cars in October, up 7.0% from October 1995. Average spending on cars reflects consumers' choices of model and options, industry changes to features that are standard on a vehicle, and changes in vehicle prices. In October 1991, consumers spent an average of $16,700 per car; this represents a 33.7% increase over five years. Nine out of 10 cars sold in October were built in North America and fetched an average price of $21,300, up 5.7% from October 1995. The average price of cars built overseas jumped 22.2% to $29,400 with the average price of Japanese cars rising 20.3% to $25,600.

BRIBES
            A Thai cabinet minister is urging bureaucrats to take bribes because bribery is part of the Thai culture. However, the minister set two conditions: Do not demand the bribe up front and do not set any price lists.

WATER
            A Vancouver company has signed an agreement with a small Alaskan city to harvest glacial water and ship it in bulk to China where a half-litre bottle will sell for just under a dollar. Global Water Corp. will ship up to 18 billion litres of water a year from Sitka, a city of 8,900 residents, to the Chinese port city of Tianjin. The company intends to build a bottling plant within the next year in Tianjin, a city of more than nine million people about 100 kilometres from Beijing. It will then ship bottles to cities in China, South Korea, Taiwan and Japan. Global went to Alaska after the B.C. government banned the export of bulk water last year saying the province's water must be preserved for diminishing salmon stocks and an expanding human population. The Chinese government will get 25 per cent of Global's profits.

JUNK MAIL
            As of the start of the year, the government has forced Canada Post to stop delivering so-called junk mail, a multimillion dollar annual business which has cost around 10,000 mostly part-time jobs. But private distributers, including newspapers, say they will create at least that many jobs. The Canadian Daily Newspaper Association claims dailies lost $80 million in revenues since 1988 when Canada Post expanded aggressively into delivery of printed advertising. Private distributors long claimed that Canada Post was using revenue from first-class mail to subsidize advertising mail.

SKILLS
            The spread of computers in the Canadian workplace is wiping out jobs for unskilled workers. According to a study by Canadian Policy Research Networks, computers have created more jobs than they have destroyed but employers have used computer-based technology (CBT) to eliminate unskilled jobs and not given unskilled workers the training they need to move up into the new high-skill jobs. Instead, the unskilled are being pushed into other industry sectors that continue to employ large percentages of low-skill and often low-wage workers. Those sectors, like the retail trade and food services, are moving in the direction of using more computers leaving the unskilled with even fewer options.

RETAIL TRENDS
            According to the Retail Merchants' Association of B.C., while a lot of attention has been focused on the entry of so-called "Big-box" stores such as Wal-Mart and Home Depot in the market, their impact has not been as great as anticipated. Recent financial data indicates that their earnings and growth rates have not been as high in the past year suggesting that high-volume retailers may have reached maximum efficiency in the market. This presents opportunities for smaller retailers
which have continued to shave margins and will now have to look for ways of putting more emphasis on selection and customer service. A national survey in December by Deloitte & Touche asking consumers about their shopping habits showed 72.9 per cent using traditional departments stores, 71.9 shopping at specialty stores in malls, 59.7 went to discount stores and 27.5 per cent used big-box outlets.

PRIVATIZATION
            Despite a bad year for grain and a lengthy strike at General Motors, Canadian National Railways is slowly turning around, shedding fat and making money. In 1996, the company had an operating profit of $610 million and a final profit of $142 million on revenues of $4.16 billion. This compares with a loss of $1.08 billion in 1995. The company managed growth in container traffic, one of its key goals, and in traditional staples like coal, sulphur and lumber. There were only 21,600 employees at the end of 1996 compared to 36,000 in 1992 but the remaining workers are 14 per cent more productive. Labour costs were reduced by $95 million while total costs fell by $109 million to $3.5 billion.

MEXICO
            After collapsing in 1995, Mexico's economy has recovered faster than many expected, enabling it to repay its emergency loans from the U.S. three years early. In its latest report on the country, the OECD estimates that GDP grew by four per cent last year after shrinking by 6.2 per cent in 1995 and will grow by five per cent in 1997. Initially, the recovery was led by exports but in 1996 private investment began to pick up again.

INTERNET
            A survey  of 750 firms with Web sites by Tikkanen-Bradley Consulting in Toronto indicates that more than a third of Canadian companies are unhappy with the reaction to their World Wide Web sites but concludes many companies do not grasp the fundamentals of life on the Internet. More than 41 per cent don't know how many visitors their sites get in a month, and don't seem to care with 35 per cent saying they do not track usage and only 6.2 per cent using a registration form or user survey. More than 10 per cent said they spend no time maintaining their sites, and 55 per cent said they spend 10 hours or fewer a month. The investment firm of Volpe Welty & Co. predicts that $500 billion in transactions will take place on-line by the year 2000 and if this does occur, Canadians may be left wondering where their share is.

U.S. EXPORTERS
            A recent study by the Institute for International Economics suggests more small and medium-size business owners in the U.S. are understanding the importance of foreign markets. U.S. exports totalled $452 billion in 1995 with the 50 largest exporters accounting for 30 per cent of the country's merchandise exports. In the past two years, the percentage of small and medium-size exporters that receive 10 per cent or more of their revenue from exports nearly doubled to 51 per cent. This year, 8,000 companies are expected to expand their exports with help from the U.S. Commerce Department, more than twice the number from three years ago. 

PATENTS
            Last year IBM, for the fourth year running, received more American patents than any other company, the highest number ever.

SERVICE
            New Zealand Post has just celebrated a second year of record profits by delivering all hand-addressed mail free for a day.

SAFETY
            Camels which carry tourists for sunset rides along Cable Beach Road in Broom, Australia, are posing an unacceptable hazard to traffic and are having battery-operated tail lights fitted to their rear ends.