Thursday, September 01, 1994

SEPTEMBER 1994 Economic Digest - Importing and Exporting

SEPTEMBER 1994 Edition 


IMMIGRANTS
            Canadians swarmed into British Columbia last year. For the ninth consecutive year, most of the movers were from Ontario and Alberta. In fact, so many Canadians moved to B.C. that had it not been for new immigrants, seven of the other nine provinces, including Quebec and Ontario, would have dropped in population. Ontario and Quebec lost 14,000 and 8,500 respectively through interprovincial migration but gained 122,000 and 41,000 new immigrants. 79,000 moved into B.C. from other provinces and 39,000 left the province for a net gain of 40,000 and 31,000 new immigrants arrived for a total gain of over 71,000. Newfoundland, New Brunswick, Saskatchewan and Alberta actually lost residents. B.C. also boasted the three most popular areas for migrants from other provinces with Greater Vancouver gaining 18,512, the Victoria area up 3,959 and Central Okanagan up 3,337. 

QUEBEC
            Quebec has confounded predictions and profited more from the Canada-U.S. free trade agreement than the country as a whole. It was anticipated that Quebec would fare worse under free trade because it has a higher than average proportion in vulnerable economic sectors such as textiles and fewer industries in high value goods.
            A recent study (which does not include the impact of NAFTA) shows that Quebec exports to the U.S. have surged since free trade came into effect. Counting all products with lower tariffs under free trade, Quebec's exports to the U.S. grew 43 per cent between 1988 and 1992 compared with 36 per cent in the previous four year period. For Canada as a whole, exports to the U.S. grew by 33 per cent after the agreement and 27 per cent during the previous four years. In higher value goods alone, Quebec exports to the U.S. climbed 90 per cent during the four years compared to 49 per cent for Canada in total. The study also shows that as trade grew between Canada and the U.S. after the free trade was signed, trade with other countries dropped.
           
GARDENING
            According to Statscan, the garden industry has been growing fast. Horticulture and nursery sales for 1993 reached $960 million, nearly double the $491 million sales in 1986. Throughout the country, nearly 10 million square metres of greenhouses were under glass or plastic last year with 88 per cent of operators being in Quebec, Ontario and British Columbia.
            Bedding plants brought big business with some 572 million plants prepared for sale last year as well as 27 million potted geraniums which are tallied in a different category. Some 75 million cut roses were produced in Canada last year. The growth in this industry is achieved without government subsidies or helped by import quotas and strong competition is now coming from Mexico and South America.

BOEING
            Given the number of Canadian companies sub-contracting to Boeing, their sales figures are always of interest. Sales for the first half of 1994 totalled $11.7 billion with 149 airplanes delivered and 260 expected by the end of the year. To the end of June, orders were placed for 53 airplanes valued at about $9.3 billion giving a contractual backlog worth $71.2 billion. Boeing has announced that it will invest $600 million in a plant in Xian, China to build tail sections for its 737 jetliners and $100 million in Beijing for a spare parts centre and training programs for pilots, cabin crew and maintenance staff. The Canadian Consulate General in Seattle offers very specialized assistance for Canadian companies seeking advice about Boeing contracts. For more information, please call Ron Merrick, Boeing Liaison Officer at the Consulate General at 206-443-1777.

EURO-FRAUD
            The cost of fraud in the European Union may exceed $5 billion annually. Some examples: Vast heaps of wheat supposedly sitting in Italy and Greece have rotted or disappeared, but EU taxpayers have paid $102 million for them in "intervention funds" which subsidize poor Mediterranean farmers. Austrian milk powder, magically evading customs on its way to Italy, cost taxpayers another $48 million. By pretending that 90 per cent of their olive oil was high quality when it was not, Italians pocketed another $40 million. Polish cattle taken to Italy for slaughter, then sent to Malta, brought back to Italy then re-exported from the EU cost taxpayers another $24 million. Herding sheep back and forth between Northern Ireland and the Irish Republic is a well known device for collecting EU subsidy premiums on ewes twice over. Data processing equipment and training courses, paid for by the EU, mainly for Portuguese and Italians, have cost $160 million but the courses have never been taught and the equipment has never been seen. The cost of fraud in just 30 new or recent cases adds up to $544 million.

WAL-MART IN MEXICO
            When the first Wal-Mart store opened in Mexico City nine months ago, all 72 cash registers rang constantly. On a recent Saturday, the high point of the shopping week in Mexico, 51 of them were closed. The sales slump is only one of the many problems besetting Wal-Mart in Mexico. In addition, prices are so high that some Mexicans still cross the border to shop in U.S. Wal-Marts.
            Some analysts say retail outlets are growing far faster in Mexico than the buying power of potential customers. Mexico's median annual per capita income is still only $1,956. When Wal-mart opened a super centre--a combination grocery and general merchandise store--in Monterray last year, it had to bar the door to control crowds. The local press soon lambasted the company for charging 15 to 20 per cent more than the Wal-Mart in Laredo, a two-hour drive away to the north in Texas.
            Wal-Mart say the higher prices in Monterray reflect transportation costs from the U.S. and that many duties have not yet been phased out. In many cases, profit margins have been reduced compared to the U.S. Also, Wal-mart lacks the leverage with Mexican vendors that its size gives it in the U.S. In addition, distribution systems are very different in  Mexico, where thousands of suppliers ship directly to stores rather than to retailer warehouses. Up north, Wal-Mart's efficient control of distribution is largely credited for its low prices. Also, analysts say that as most Mexicans do not own cars, it limits stores' geographic reach. And most Mexicans, because of their shopping patterns and limited incomes, own very small refrigerators and so can't easily store a week's worth of groceries. Experts believe that Wal-Mart will eventually succeed in Mexico, in the meantime, other U.S. retailers are watching their problems with interest. 

DUTY-FREE
            A company has offered to pay $184 million for a six year contract, starting in 1996, for duty-free space in the new terminal at Vancouver International Airport, twice the cost of a new runway. The company expects $500 million in sales over the period. If sales exceed projections, the company will pay an additional percentage. Vancouver airport is the duty-free capital of Canada, out-selling Toronto which has triple the air traffic. This is due to big-spending Japanese tourists who buy expensive items on the West Coast before returning home, and by increasing numbers of Taiwanese, Korean and Chinese. International travellers now account for about 2 million out of a total of 9.5 million travellers and it is projected that this will jump to 2.8 million by 2000 and 4.5 million by 2010.       

TOURISM
            A unit of the Conference Board of Canada said the lower Canadian dollar, compared with its U.S. counterpart, is keeping Canadians close to home and drawing more foreigners to the country. U.S. visitors to Canada increased 5 per cent for the first four months of the year, while travellers from Japan increased 15 per cent and arrivals from France grew 21 per cent. Canadians crossing the border dropped nearly 11 per cent in the first four months. The total travel industry in Canada should grow about 4 per cent this year.
            In 1993, Canadians spent $5.5 billion on leisure travel to the U.S. compared with the $4.3 billion they spent in Canada. This year marks the third in a row that fewer Canadians will visit the U.S. which helps Canada's balance of payments but not the U.S. travel industry. It is estimated that in July and August alone, Canadians will spend about $200 million less in the U.S., and for the whole year it could be down by as much as $2 billion.

U.S. EXPORT MARKETS
            With the agonizing decision now made concerning granting most-favoured-nation status to China, the U.S. Commerce Secretary will shortly lead a high powered trade mission to China taking two dozen top business executives. The trip will result in a framework agreement between the U.S. and China and a number of specific agreements involving energy, transportation, finance and information systems. According to the Commerce Department, there are more than $1 trillion worth of infrastructure projects likely to be developed in Asia over the next 10 years, almost one-third of which will be in China and Hong Kong.
            The United States has identified 10 large emerging markets that will be of importance to its economy (which Canadian companies would do well to bear in mind). Four are in Asia: China, Indonesia, South Korea and India. Three are in Latin America: Argentina, Brazil and Mexico. Two in Central Europe: Turkey and Poland, and South Africa.

GATT
            According to a new federal government survey, a Canadian family of four will see its annual income rise by at least $400 a year thanks to the new global trading pact which comes into effect next year. The GATT Agreement should see an extra $3 billion a year pumped into the economy. For the average Canadian, that means a 0.4 per cent rise in income every year in perpetuity once all the provisions of the deal are in place. The gains will show up mainly in cheaper imported goods, better prices for Canadian goods on world markets and cuts in agricultural subsidies. These projected gains are in addition to the 2.5 per cent a year boost that free trade with the U.S. has already given Canada, according to the Finance Department.

EXPORT CHALLENGES
            In a recent survey by the Canadian Chamber of Commerce, the major reason Canadian firms give for having trouble cracking export markets is lack of contacts. Nearly half the respondents cited this reason. But results vary with size. More than 60 per cent of firms with fewer than 20 employees cited foreign contacts compared with only 33 per cent of firms with 500 workers or more. But 54 per cent of the big companies mentioned adverse trade rules compared with 17 per cent of small firms. Other reasons given were: Lack of market knowledge 36%, Financing 33%, Transportation costs 32% and Customs problems 15 per cent.

FREE TRADE
            According to a U.S. Commerce report which released figures for the pact's first six months, the NAFTA is proving to be an economic boon to the United States, Mexico and Canada. U.S. exports to Mexico are at record levels, rising 17 per cent for the first six months compared to the same period a year ago. About $24.5 billion (U.S.) in U.S. goods were shipped to Mexico. Exports to Canada hit $55.6 billion by June, up 10 per cent. Even as U.S. exports increased, Americans were buying more Canadian and Mexican goods. Imports from Mexico were up 21 per cent to $23.4 billion while exports from Canada were up 10 per cent to $61.4 billion. 

TECHNOLOGY
            Nearly 300 small to midsize companies  were recently asked to rate the effectiveness of various technologies in improving customer service through expediting orders, tracking sales and logging customer comments. The survey was based on their satisfaction and usage levels. The highest rating, with 87%, went to the fax\modem for order taking. Bar-coding to track orders and deliveries received an 80% rating followed by 72% for an on-line computer system for order taking.