Monday, May 01, 1995

MAY 1995 Economic Digest - Importing and Exporting



MAY 1995 Edition

CANADA-U.S.TRADE
            It's that time of year when the Canadian Department of Foreign Affairs and the Office of the U.S. Trade Representative report on how well we are treating each other. This year there are fewer problems than a year ago. Canadian merchandise exports to the U.S. increased 16.3 per cent in 1994 to $128.9 billion (U.S.). Merchandise exports to Canada from the U.S. rose 14 per cent to $114.3 billion. Two-way trade grew by 22 per cent.
            The Canadian government is still concerned about a range of U.S. trade barriers at the federal, state and local levels. Topping this list are unilateral U.S. trade sanctions, including antidumping measures and countervail duties. The greatest concern of the U.S. is about Canadian policies in the cultural sector that Washington argues have unfairly restricted U.S. interests. In particular, policies related to the restriction of U.S. satellite broadcasting services. Also, Canadian taxation policies which are seen as restricting U.S. access to the Canadian magazine market.

APPLES
            Last year, orchardists in the Okanagan protested the lack of tariff protection against apples exported to Canada from the U.S. They sold more apples last year than ever before--but at lower prices. Valley growers produced 4.6 million 40-pound boxes of apples in 1994, compared with 3.5 million the year before. However, net returns for Okanagan packinghouses were 2.5 per cent less than in 1993-94 and 5.7 per cent lower than 1992-93 and 10 per cent less than the year before.

TECHNOLOGY
            A Coquitlam, B.C. cab company is the first one in North America to track its cars on a digital map and will know where each one is within 100 feet. Richmond-based Digital Dispatch Systems has installed digital  dispatching systems in other Vancouver cab companies and some in the U.S., but not the tracking system. The DDS system allows the dispatcher to send the nearest cab to the customer while minimizing non-paying miles to the driver. The DDS mapping software draws maps on a 20-inch screen and by using a mouse, the dispatcher can zoom in and out to find a cab.

READING
            Four years ago, the cycle of supply and demand pulled the price of newsprint to its lowest price since the 1920s. Last Fall that changed. Northern bleached softwood kraft pulp, used in fine papers from foolscap to magazine stock, sold for $390 (U.S) a tonne in late 1993 when the cycle hit bottom. It currently sells for $825 (U.S.) and the price is expected to reach $910 by June and over $1000 by next year. The effects are already being felt throughout book, newspaper and magazine publishing, where paper represents nearly one-third of production costs. In some cases the costs of books will rise by more than a dollar a copy. Magazines and newspapers are increasing their newsstand prices and subscription rates. Price of paper is not the only problem facing publishers. Because of the low dollar, European and Asian buyers are gobbling up the still-affordable (for them) North American pulp and newsprint supplies. The resulting paper shortage means that stores will take longer to re-stock popular books.

TREES
            A new generation of high-speed trees promises to boost timber production in Britain, while benefitting wildlife and the environment. The first commercial crop of Bishop pine, which grows 40 per cent faster than conventional conifers, is to be harvested in Dorset after more than 20 years of forestry research. The pine, a native of Bishop County in California, is nicknamed "the fastest tree in the west"--some specimens planted two decades ago have already outstripped Scotch pines which were planted 70 years ago.  

TRENDS
            Canadians, and people from 12 other countries, dipped into the Internet about 205,000 times to get free information about the recent budget. Just 7,842 people used the old-fashioned telephone. That means about 26 people used computers to get information for every one person who used a telephone to dial a 1-800 number. This was the first year the finance department put budget documents online on the Internet. More than 100,000 Internet "hits" were recorded in the first three days. The experiment was so successful the department plans to expand its use of Internet to make other documents publicly available.

INCENTIVES
            The federal government will set aside $10 million over five years to help pay the wages of young graduates who find work with companies trying to break into the export market. 50 per cent of a graduate's salary will be paid in the first year of employment and the second year of employment up to $15,000 and 25 per cent in the third year up to $7,500. The government insists this is not a subsidy to  businesses but a subsidy to graduates.

DIET
            About a quarter of young British women no longer eat meat, mostly for health reasons. A Gallop poll has showed the percentage of vegetarians among the population has more than doubled to 4.5 per cent since 1984, with women more than twice as likely to have a meat-free diet than men. The most significant finding is that one in four 16-to-24 year old women are now vegetarian.

POLLUTION
            Hemmed in by mountains on three sides and facing onshore Pacific breezes, the Vancouver-Lower Mainland region, where two thirds of B.C. residents live, is facing smog problems in the decade ahead similar to those of Los Angeles and Mexico City. Because of skyrocketing urban growth and traffic congestion, the government is now planning legislation to adopt the highest automobile emission standards in Canada which will have implications for taxpayers, health-care costs and the Canadian auto industry. The standards will match or exceed those of California. The province will start bringing all heavy vehicles, such as trucks, under the pollution control inspection system imposed on Lower Mainland automobiles in 1992. Merely to maintain the existing air quality will require tougher standards on vehicle emissions, mileage and fuel quality as well as alternative fuel sources and increases in public transit. Auto manufacturers say that B.C. car buyers may face substantially higher prices than other Canadians and some of them might even stop selling in B.C.

EXPORT DEVELOPMENT CORPORATION
            The EDC is offering a new service to assist small businesses to succeed in the global marketplace. By calling 1-800-850-9626, smaller firms can instantly access help to finance and insure sales of their goods and services abroad. In addition to providing one-stop shopping for EDC services, the Ottawa-based team will be able to direct smaller exporters to other appropriate government services and programs. Small and medium-sized businesses make up 84 per cent of EDC's customer base.

CHANGE
            Visa has announced a pilot project for a "stored value card" for consumers tired of scrounging for correct change. It will look like any other charge card except it will have a tiny microprocessor. The consumer goes to the bank, withdraws $50 from the bank machine and "loads" that amount on the microchip. When used, the card is put through a small computer, the cost is withdrawn from the card and the balance is displayed. The card is intended for transactions of $10 or less such as newspapers, bus fare, renting a video or a parking meter. Visa estimates that purchases of $10 or less added up to $75 billion in Canada last year. This is unlike the debit card where money is withdrawn at the time of purchase.

HOUSING IN JAPAN
            The Japanese market for building products and manufactured housing offers significant opportunities for Canadian companies able to supply high-quality value-added building products at competitive prices. Housing starts are running consistently at annual levels of 1.5 million as Japan continues to replace its aging and inferior housing stock. Since the Japanese building code was changed to permit 2X4 house construction, Canadian- style 2X4 housing has received a broad level of acceptance from Japanese builders and home-buyers. For many years now, Japan has been Canada's number one overseas market for softwood lumber for use in the construction of traditional post-and-beam and 2X4 homes. The reconstruction of Kobe resulting from the earthquake will also begin later this year. Interested companies can contact Wayne House, Japan Division of Foreign Affairs at: Tel: 613-995-1678 or fax: 613-943-8286.

CANADIAN TRAVEL
            During the first nine months of 1994, Canadians took 121 million trips to Canadian destinations. Reasons for travelling were: pleasure, 39.3 per cent; visits to friends and relatives, 33.2 per cent; business and convention trips, 14.8 per cent; personal and other reasons, 12.7 per cent.

ABMs
            Almost half of all adults in North America use banking machines regularly. Young people and those with high incomes use ABMs most. Friday is the most popular day to visit the machines, followed by Saturdays. The typical user averages 7.4 times a month. The average amount withdrawn is $60.45.

OSTRICHES
            Ostrich farming is still a fledgling business in Canada but the industry is already worth $50 million a year. They are the largest living birds and can weigh as much as 345 pounds. Breeders can debone around 150 pounds of meat per bird. At $2,500 to $3,000 a bird, the cost works out to around $20 a pound. It is claimed that they taste like fillet mignon but have 45 per cent less fat and 32 per cent less cholesterol than chicken. They have as much protein as beef but half the calories. More than half of Canada's 20,000 birds are in Alberta, the rest in other Prairie provinces and B.C. Two hundred of Canada's roughly 1,000 breeders are in B.C. To corner one-half of a per cent of Canada's meat market (beef, pork, chicken, etc), the industry would have to produce 300,000 birds a year.

B.C. EXPORTS
            In 1990, B.C.'s export markets were reasonably balanced between Asian and U.S. trade with roughly 38 per cent going into Asia. This is changing. Last year, the Asian share of B.C.'s $22.8 billion in exports represented only a 33.7 per cent share while the U.S. share surpassed 55 per cent. While the overall value of B.C.'s trade with Asia went up an impressive 14.9 per cent to $7.6 billion from 1993's $6.6 billion, this is only part of the story. The growth in trade with Japan, our most important trading partner in the region  went up by 14.4 per cent from $4.9 billion to $5.6 billion representing 24.7 per cent of that 33.7 per cent share. The next most important Asian trading partner is South Korea at a distant $739.6 million up 27.3 per cent from $580.9 in 1993, a 3.7 per cent share. The only other major trading partner is the People's Republic of China with 1.3 per cent share. So rather than B.C. having a balanced export economy, the province is still over-dependent on two major trading partners. 

TEENAGERS
            The economic clout of teenagers is unequalled by any previous generation. In 1992, U.S. adolescents had an income of $70-$90-billion from wages, allowances, gifts and handouts--and influenced the spending of an estimated $140-billion of their parents' money.

ONLY IN BRITAIN
            This month, 60 scientists from Britain's Natural History Museum have been donning pumps and taking dancing lessons. They hope to explain, in ballet, the workings of the DNA molecule.

ONLY IN PAKISTAN
            Pakistani stockbrokers, in despair over a bear market, sacrificed 10 goats in the parking lot of the Karachi Stock Exchange. Volume rose to a record 23.3 million shares.