Tuesday, April 01, 1997

APRIL 1997 Economic Digest - Importing and Exporting



APRIL 1997 Edition

ASIAN TRADE
            Canada's share of the Asian import market has dropped by 33 per cent to a 1.6 per cent share during the past decade. The other Group of Seven top industrialized countries (excluding Japan) collectively have dropped only 6 per cent. The decrease is partly because the Asian nations are increasing their trade among themselves. Even though Canada has increased the value of its merchandise and service exports into Asia, (about $28 billion in 1995), $30 billion worth of imports from Asia have swelled the Canadian balance of trade deficit. Even Australia outdid Canada in its trade with Asia with exports of more than $34 billion.

PROFITS
            Larger firms were substantially more profitable than medium and smaller enterprises in 1995, in part because they continued to benefit from Canada's export boom. In 1995, large firms had an average rate of return on assets of 6.0%. That compares to 4.0% for medium‑size firms and 4.2% for smaller firms. Average rates of profitability have generally been on the rise since 1992, with the most substantial increases occurring in 1993 and 1994. Rates of return for large firms peaked at 9.0% in 1988. This compares with the 1995 rate of 6.0%. Taking into account the fact that current rates of inflation are much lower than those in 1988, the rates of return have fully recovered.

FOREIGN CARS
            Since the early 1990s, foreign automakers have built more vehicles in North America, bolstering the total volume of vehicles built in the region. As a result, sales of passenger cars built in Japan plunged 79.8% from 236,700 in 1992 to 47,900 in 1996. Sales of other imported cars declined 30.4% from 57,900 to 40,300 during the same period. For the first time, sales of cars built in other countries out‑numbered sales of cars built in Japan three times last year (January, April and August).

SUBSIDIES
            The World Bank issued a report urging an end to subsidies on fossil fuels, which increase global warming and pollution. Coal, the worst offender, is still heavily used in China, India, the ex‑Soviet Union and Eastern Europe, though Russia and China have made big cuts in subsidies. Oil and gas producers are least keen to make cuts.

JEANS
            Levi Strauss paid $25,000 for a pair of its own jeans, thought to be among the oldest in existence and dating from the late 19th century. They were originally found in an old mine in Colorado before turning up in a vintage‑clothing store in New York.

TELEPHONES
            In the time‑honoured way of trade diplomacy, 69 members of the World Trade Organisation reached a last‑minute deal to open their telecoms markets to competition and foreign investment, and agreed to observe common principles of telecoms regulation. Together, the signatories account for more than 90% of global telecoms revenues of $660 billion. Liberalisation is expected to lead to lower telecoms prices around the world.

MEXICO
            According to the latest issue of U.S. Magazine Entrepreneur International, Mexico is a land of opportunity. The publication lists why entrepreneurs might consider this market of 91.6 million consumers.
*           The government has untangled much of the red tape for setting up a foreign firm. So far, it has privatized 81 per cent of the 1,150 state-owned companies in key sectors, such as petrochemicals, pharmaceuticals, air transport and tourism.
*           Mexico, Latin America's most populous country is youthful--50 per cent of the population is under 20. Its work force makes up 39 per cent of the population, which makes it ideal for manufacturing or other labour-intensive businesses.
*           A U.S. poll found that the average Mexican household spent $30,500 (U.S.) on consumer goods in 1995.

PROTECTION
            Fewer than a quarter of Canadian manufacturers use legal means to protect their innovations according to Statistics Canada. And big companies are more likely than small ones to use protections such as patents, trademarks and formal secrecy agreements. Small firms tend to rely on trade secrets before shifting to patent protection as they grow. Many companies believe they are better protected by getting new products to market quickly or by adopting more complex designs, instead of using patents. Foreign-controlled firms are more likely to use legal protection than their Canadian counterparts,

PALLETS
            Every year, goods arrive in New York on more than six million wooden pallets. A furniture and flooring firm, Big City Forest, reclaims rosewood, cherry, oak, mahogany, maple and other valuable hardwoods from 180,000 pallets, crates and other unwanted packing. The company owner says millions of pallets go to waste each year consuming 1.5 billion board-feet of oak while 500 million board-feet are used annually for flooring. He claims that if one-third of the oak in tossed pallets were reclaimed, not one oak tree would need to be cut for flooring.

EXOTIC FARMING
            Alberta's elk farming industry took to the air recently as 144 bull elk were flown in a chartered 747 jumbo jet to Seoul, South Korea. Worth nearly $1.5 million, the elk are going to a farm where their antlers will be removed each spring for use in health foods and herbal medicines. This is the fifth shipment of Alberta elk in the past six years. Korea is the biggest buyer of velvet. New Zealand, China and Russia are the major suppliers followed by the U.S. and Canada. Elk ranching is worth about $400 million a year to the Alberta economy. A cargo of 180 ostriches will soon be leaving Alberta for Korea.

CHEMICALS
            Canadian chemical companies wishing to discover new markets, recruit new partners, create strategic alliances or discover new products and technologies now have a useful tool at their disposal.The Association for the Development of the Chemical  Industry has developed an Internet site likely to be of value to small- and medium-sized chemical companies. The address is: http://www.adicq.qc.ca

SHOPPING
            According to advice given to the Canadian Federation of Independent Grocers, stores must start displaying meal ingredients in ready-to-cook combinations if they want to stay competitive. Cooks are pressed for time, but willing to pay for convenience, analysts say. Convenient location, parking, reputation and cooking "solutions" all take consumer priority over value and savings. Canadians like to cook more than Americans who have taken to grocery-store sold, ready-to-eat "meal solutions" with more gusto than Canadians. An average Canadian pantry holds 65 different food items compared to 20 in an American pantry. Small grocers are being advised to hire their own home economists or meal-assembly advisors.

LOYALTY
            A new study shows that retail workers are more loyal to their companies than the average Canadian employee. About 40 per cent of retail workers were found to have been with their current employer more than 11 years. This compares with about 30 per cent for the entire workforce. 21 per cent of retail workers stayed with the same company for between 11 and 20 years and 18 per cent stayed for more than 20 years. In comparison, Statscan figures show that 18 per cent of all workers stayed with the same company for between 11 and 20 years and 12 per cent stayed more than 20 years.

HAPPINESS
            An international survey of 7,500 workers in 13 countries found that Canadians are the happiest and most committed to their employers, followed by workers in Finland, Spain and the United States. Employees in Asia, Germany and the United Kingdom rated the lowest. The study did not try to determine why employees are happier in one country than in another but did assess what factors affect employee satisfaction and found wide cultural differences.

ENERGY SAVINGS
            According to Environment Canada, landfills can provide power and in many cases it is untapped. Half a million homes in Canada could be heated from the one million tonnes of methane released from Canadian landfills every year. The gas is being recovered from only 27 sites in the country.

CURIOUS
            It's too late to do anything about it but, the U.S. economy doesn't have enough 25-year-olds. It is suggested that the importance of this not be overlooked by retailers, or anybody concerned with the economy, because 25-year-olds are first-time buyers with avaricious material needs and desires. They are the newly married and they bring brand new demand to the economy as they load up on furniture, and assorted hardware and enter the adult world of family formation, possessions and credit cards. When similar demographic events occurred in the past, an economic downturn occurred.

HAIR
            The American Hair Loss Council reports that 400,000 follicly challenged men in the U.S. purchased wigs and hairpieces last year.---about enough fake hair to carpet the outside of the World Trade Center Towers in New York.

TRAINING
            A Conference Board survey of 200 companies indicates middle managers get lots of training. The study found 70 per cent or more middle managers were receiving training in four broad categories--leadership, information technology, interpersonal and managerial\administrative training. Senior managers get less training and executives receive the least of all, having learned a lot on their way to the top. But executives were highly represented in one type of training: 20 per cent take international management, compared with only 8 per cent of middle managers and supervisors.

TECHNOLOGY
            A computerized cake-decorator has been developed by a Kansas company. The patented photo-to-frosting technology involves a four-colour inkjet printer that is loaded with food colouring; bakers can scan in a piece of artwork and have it rendered into icing in minutes.

MEDICINE
            Increasing numbers of Canadians are seeking the help of alternative medicine but most continue to consult a family physician. Over three million Canadians a year visit non-traditional practitioners and the numbers are growing. Many are looking for help with chronic problems that have not responded to mainstream treatment. Most patients opted for this type of treatment after hearing from family or friends who had been helped.

RAILWAYS
            Most autumns in Britain, falling leaves made railway tracks slippery, wreaking havoc with train schedules. But not last fall, when delays were down 30 per cent from the previous year. The government thinks that it might be because, for the first time since the 1940s, most of the state-run rail system is in private hands. Britain's train system can now make long-term investment without interference from The Treasury. Government subsidies are dropping, service is improving and some fares are falling. The private sector is using high-pressure water jets to clear the leaves and spreads a gritty paste on the tracks for better traction.

TRIVIA
            When hooked up to an electroencephalograph and jiggled, a bowl of lime Jell-O emits the same waves as the human brain.