Saturday, March 01, 1997

MARCH 1997 Economic Digest - Importing and Exporting



MARCH 1997 Edition

JAPAN
            Canada's second‑largest trading partner is offering an increasingly favourable business climate: Japan's yen is still relatively high‑valued, its consumers are becoming increasingly value conscious, it has a large pool of available capital and technologies and, not least, the Japanese business community is keen to develop partnerships with Canadian firms. In 1995, two‑way trade between Canada and Japan surpassed $24 billion, and exports alone increased by 24 per cent to $12 billion. Japan is also Canada's third most important source of foreign direct investment, valued at $12.5 billion in March 1996, and the second‑largest portfolio investor, valued at $43.5 billion in March 1996.

ADVERTISING
            Global spending on advertising rose 7.8 per cent last year to $292 billion. That includes spending on advertisements in newspapers and magazines, on television and radio, and in cinemas. In the U.S., advertising got a boost from the Atlanta Olympics and the presidential election. Many European television channels do not rely on advertising. As a result, TV accounts for only 30 per cent of Europe's advertising spending compared with around 40 per cent for North America and Asia. Latin America devoted the biggest slice of its GDP to advertising, 1.3 per cent which is expected to grow by 13.4 per cent during the next three years.

MARINE SECTOR
            Canada's marine sector is a significant employer. In the first half of 1996, organizations engaged in water transport or incidental service industries, such as marine cargo handlers, shipping agents and marine pilots employed 29,800 people, up 2.1% from 1995. These industries paid almost $650 million in wages and salaries in the first six months of 1996, according to the Survey of Employment, Payroll and Hours. This, however, does not represent the total employment in marine activity, as some firms in industries such as petroleum and forest products transport or handle their own products via marine transport. Vancouver was still Canada's busiest port, handling 35.1 million tonnes of freight, more than three times that handled by the port of Saint John.

AUTO SALES
            Canada's automakers plan to make their dealers' used car operations more consumer friendly to counter a competitive threat from U.S. used-car superstores. Among the strategies under consideration are separate brand names for used-car operations, offering warranties and limited money-back guarantees, and putting sales staff on salary instead of commission. The U.S. superstores feature as many as 1,000 vehicles on huge lots and emphasize haggle-free shopping. None have announced plans to enter Canada yet but industry experts feel it is only a matter of time.

UNITED ARAB EMIRATES
            A Canadian Embassy in Abu Dhabi was established in August 1996. The United Arab Emirates (U.A.E.) represents an import market of $30 billion per year. Canada has less than 1 per cent of this market, and its goal is to increase its exports to the U.A.E. from $200 million to $300 million over the next three years. Opportunities abound in all sectors, especially oil and gas, building materials, construction, agriculture, telecommunications and information technology, defence and transportation. The office may be reached at: Tel: (971) 4‑521717, Fax: (971) 4‑517722.

CELL PHONES
            Drivers whose attention is distracted while talking on a cellular phone have a four times as high a risk of having an accident. A University of Toronto study of crashes by 699 cars equipped with cell phones found the number of accidents that happened during or just after a conversation was more than four times higher than would be expected in normal driving with younger drivers more prone than older ones and the accidents were more likely to happen at high speed. One Quebec insurance company is now adding a surcharge of $60 a year on premiums for cars equipped with cell phones. About seven million cellular calls are made each day in Canada and the average call lasts less than three minutes.

DRUGS
            New drugs and strong domestic sales gave most American drug companies double‑digit profit growth in 1996, galloping past the corporate average. The tighter rein on drug costs that the huge managed‑care companies were expected to bring didn't happen. Drug prices rose 5% last year and sales volume also increased.

CLOSINGS
            The U.S. based K-Mart chain has closed its last store and left Southeast Asia two years after it introduced U.S.-style discount retailing to Singapore.
            After five years in Russia, ice cream maker Ben & Jerry's is pulling out claiming legal, tax and management problems that plague many Western investors.

PANAMA
            The Government of Panama, which assumes overall control of the Panama Canal in 1999, is seeking financial and technical input to update 1993 studies that were conducted to determine what should be done to take newer ships that are too large to cross the existing canal. Canadian companies, particularly those with engineering or technical skills, are being asked if they are interested in participating in these studies and if they would be interested in bidding on eventual tender calls for the upgrade of the canal. The cost of updating the studies is estimated at US$20 million, of which the European Union has agreed to contribute approximately 50 per cent. The hope is that other main canal users, including Canada, will contribute toward these costs. Only firms located in the contributing countries will be eligible for contracts related to the completion of the studies. The 1993 studies, considered two options: a third set of locks or a new (sea level) canal. Information may be obtained by
contacting C. Boies of Foreign Affairs at: e‑mail: celine.boies@extott12.x400.gc.ca

PART-TIME
            Nearly 50 per cent of Canadian companies now employ part-time workers, up from 41 per cent in 1994 and 35 per cent in 1989. Part-timers now make up 29 per cent of the average firm's total workforce, more than triple the 1989 level.

STARS
            Analysts at Velo, a British company, ran checks on 50,000 drivers it has on its books and discovered a relationship between the zodiac and numbers of car crashes and repair bills. Self-controlled Scorpios were found to be the safest drivers. Nervous Virgos are more likely to crash and when they do the results cost a fortune to repair. Clumsy Taureans had the highest frequency of accident claims. Gentle and patient Aquarians have relatively fewer accidents but when they do, it's a big one. Sagittarians are almost as good as Scorpios and Pisceans have the least costly crashes. Britain's best known Virgo driver is Damon Hill, Formula One's world racing driving champion.

UNIONS
            A Wal-Mart store in Windsor, Ontario has made history by becoming the first store in the U.S. retailers history to be unionized. The company has successfully fought off every attempt to unionize since it was founded in 1962. Wal-Mart is the world's largest retailer with roughly 3,000 stores worldwide. The Ontario Labour Relations Board certified a union at the Windsor store even though workers voted 151 to 43 against the union saying that Wal-Mart executives from Wal-Mart Canada subtly threatened workers who supported the drive by United Steelworkers. Workers at Wal-Mart have now signed a petition seeking a new certification vote.

PAPER
            If China ever consumes as much paper per capita as its neighbour, South Korea, another 500 paper mills will have to be built worldwide to meet their needs. There are only 500 paper machines in the entire U.S.

FASHION
            Candy Man is a new line of nail polish aimed at men. The company has seven shades including: Dog (purple), Oedipus (forest green), Testosterone (steel gun), Libido (teal) and Gigolo (black).

TRAINING
            Canadian companies are making training a bigger priority according to the Conference Board of Canada as more businesses realize that the best competitive tactic is to invest in a work force that is highly skilled and competent. Companies in the transportation, communications, public utilities and oil and gas sectors have consistently been the biggest investors in training and development (T&D). But a survey of 200 large Canadian companies shows a big jump in T&D spending in finance, insurance, real estate and service fields.

FORESTRY
            More than 80 of the world's environmental groups lined up beside the U.S. timber industry at the United Nations to oppose a Canadian-led plan for a global treaty to manage the world's forests. Opponents say the proposal is premature and that not enough research has been done. Canada is supported by the European Union, Finland, Malaysia and Indonesia.
            Canada has 10 per cent of the world's forest land covering 1.6 million square miles, or 45 per cent of Canada's total land base. Forest-product exports total $25 billion annually, ($11 billion of which are from B.C.), or around $70 million a day. The forest sector employs 880,000, a full seven percent of Canada's total labour force.

KIDS
            According to B.C. Statistics, kids are working more and studying more than their counterparts 20 years ago. Only nine percent of 15- to 19 year olds in 1995 were neither working nor going to school full-time, compared to 14 per cent in 1976. Among 20- to 24-year olds the trend is the same, falling to 21 per cent of the population in 1995 from 25 per cent in 1976. Data shows that about half of the latter group are "officially unemployed" (not working but looking for work), but no one knows what the other 11 per cent are up to.

2000
            It has been estimated that it will cost US$1.10 per line of computer code to fix the Year 2000 problem, (expected when software programmed with a two-digit numbering system read the date 01/01/00 as January 1, 1900.) It is also calculated that there are 225 billion lines of code to be corrected worldwide at a cost of US$300 billion and that 10 per cent of companies affected will go out of business if they don't fix the problem in time.

TIME
            The Wall Street Journal reports that today's average consumer, more often than not a woman, takes just 21 minutes to do her shopping--from the moment she slams her car door in a supermarket parking lot to the moment she climbs back in with her purchases.
SMUGGLING
            Canadian customs officials seized at least three shipments last year of the controversial growth hormone for cattle that is prohibited in Canada, promoting concern about the drug slipping across the border and into the milk supply. Individuals attempted to bring in 200 to 300 syringes filled with bovine growth hormone which increases milk production. It has been allowed in the U.S. for three years but is still awaiting licensing by Canadian Health and Welfare.

ETHICS
            A psychiatrist in Wisconsin is facing a malpractice suit after he convinced a woman she had 120 personalities and then charged her $300,000 for group therapy.
            A lawyer in Australia charged a woman $26.00 for opening and reading a Christmas card she sent him and a further $26.00 for a "telephone attendance" when he called to thank her for the card.