Wednesday, August 01, 2012

August 2012 Economic Digest - Importing and Exporting

August 2012 Edition


PHONES

The trend away from land lines in Canada is gaining traction as wireless plans decline in price because of increased competition among mobile service providers. It is estimated that 8.8 per cent of households were wireless-only in 2008 rising to 14.8 per cent at the end of 2011. The figure should reach 18.1 per cent by the end of this year and 21.6 per cent by the end of 2013. Younger Canadians are the most likely to go wireless-only.

FOOTBALL

One of the largest advertisers in the world has made a significant statement as to where they believe they get most value for their advertising dollars. General Motors Co. has announced that it will pull millions of dollars out of the Super Bowl and that Chevrolet has struck a 5-year deal to be the automotive partner with the world's most popular soccer club, Manchester United. 400-million people consider themselves fans of the NFL, but more than eight times as many, 3.5-billion, or half the world's population, are fans of soccer, and 660-million are fans of Manchester United.

TOURISM

British Columbia went big in San Francisco recently when it put a vending machine in a public square as part of Tourism B.C.'s campaign to woo U.S. travellers. People who punched in codes to see more were rewarded. A person inside pushed presents out through a large slot that included guide books, a mountain bike and even a surfboard. All came with discount cards to fly with Air Canada to B.C. All this is part of a plan to fight a downward trend that has seen foreign visits drop since 2001.

DRINKS

The mayor of New York wants to restrict sales of large sized sugary drinks in public venues. The move would outlaw sales of drinks 473 ml (16 oz) and over in restaurants, cinemas, stadiums and arenas. Cups over that size at self-service fountains would also disappear. The ban would apply to any drink that contains more than 25 calories per 235 ml (8 ounces) and less than 51 per cent milk or milk substitute by volume as an ingredient, which means that milk shakes would be given a reprieve.

DRUGS

A third of malaria drugs used around the world to stem the spread of the disease are counterfeit. Researchers who looked at 1,500 samples of seven malaria drugs from seven countries in South East Asia say poor-quality and fake tablets are causing drug resistance and treatment failure. Data from 21 countries in sub-Saharan Africa including 2,500 drug samples showed similar results. No large studies have been conducted in India and China. Despite this, malaria mortality rates have dropped by more than 25 per cent globally since 2000 and by 33 per cent in Africa.

COMMERCIALS

A legal row has erupted in the U.S. over a set-top box that lets viewers skip over commercials in recorded TV shows. Three U.S. broadcasters, Fox, NBC and CBS, have sued the maker of the device. The networks worry that if viewers choose not to see the ads, their main source of revenue will dry up. The large U.S. TV networks depend on income from commercials for survival. Worldwide spending on TV ads is estimated to reach US$200-billion by 2017.

SUSHI

California tuna connoisseurs are shying away from sushi over Japan radiation fears. Traces of radiation in tuna from the Fukushima nuclear disaster have been found off the U.S. coast, and consumers are being cautious. However, much if not most of California's bluefin tuna comes from fish farms in Mexico.

SIZE

The U.S. Centers for Disease Control has charted the growth of fast-food portion sizes since the 1950s. The average soda was 7 ounces in the 1950s, and is 42 ounces today. The hamburger was 3.9 ounces back then: it is 12 ounces today. A portion of French fries was 2.4 ounces in the 1950s, it is 6.7 ounces today.

TRAVEL

Statistics Canada says that Canadian business travellers made more trips abroad last year, while foreign business travel to Canada was down. In the last quarter of 2011 Canadians made more than 807,000 overnight business trips outside the country. Of these, 600,000 were to the United States, a 4.7 per cent increase. Overseas business travel was up two per cent. Business travel to Canada was down by 2.1 per cent to just over 570,000 trips of which about 70 per cent were made by U.S. business people. Foreign business travellers spent C$588-million in Canada in the last quarter of 2011.

REMUNERATION

Profits at big U.S. companies broke records last year, and so did pay for CEOs. The head of a typical public company made US$9.6-million in 2011. That was up 6 per cent from the previous year. Companies trimmed cash bonuses but handed out more in stock awards. The typical CEO got stock awards worth $3.6-million but cash bonuses fell about 7 per cent. The median pay for U.S. workers was about $39,300--up about one percent from the previous year.

CHEESE

The magnitude-6 earthquake that hit northern Italy recently has taken a toll on the country's cheese industry. Parmesan cheese producers near the quake's epicentre have seen 300,000 massive wheels of cheese that were aging on tall shelves crash to the ground. Only about 30 per cent of the wheels survived unscathed. After aging for 12 to 24 months, three million parmesan wheels worth US$2.6-billion are sold each year from the region.. Two-thirds stay in Italy, the rest is exported. The wheels that fell represent 10 per cent of annual production.

SICK

While Americans may seem obsessed with football and Canadians are crazy about ice hockey, it is nothing compared with China's obsession to basketball. An online survey of 9,500 workers in eight countries showed that Chinese workers were the most likely to call in sick to view a sporting match or after a late night watching or attending a game. China also had the most people skipping work to play a sport, and basketball was the most likely to spur absenteeism there. These findings were similar to another survey conducted globally last year.

NUTS

A military revolt in the tiny African nation of Guinea-Bissau is rocking the market for prized cashew nuts. Some of the world's tastiest cashews are rotting in roadside piles with farmers having no way to ship them to Indian factories that steam the cashews out of its poisonous shell. The country is Africa's fifth biggest cashew grower and the yearly cashew harvest accounts for 98 per cent of the country's export revenue and employs nine out of ten people, including children. No president has completed a full term in this chaotic West African country.

PARKING

Vancouver, one of the most expensive housing cities in the world, is filled with empty, unused parking spaces in apartment buildings. As residents buy fewer cars, take transit, if it's nearby, and travel more with bikes and car-shares, thousands of parking spaces are going unused. It is estimated that each stall costs between C$20,000 and $45,000 to build, a cost that is passed on to buyers and renters.

SHOES

Women's shoe therapy is helping to drive Canadian retailers' footwear sales, even as their apparel sales lag. Consumers are getting their fashion fix with the purchase of a new pair of pumps rather than pants or a suit. As a result, retailers are feeling the urgency to add shoe aisles to their stores, raising the stakes for everyone to grab a bigger part of Canada's C$4.9-billion footwear market. Retailers can generate higher gross profit margins from footwear than apparel if they quickly sell the products at full price, rather than having them languish on shelves and cleared out at a discount.

TECHNOLOGY

The Hershey Co. is employing GPS mapping to provide precise measurements of farm acreage as part of a scheme in the African nation of Ghana. The cutting-edge technology will help farmers better plan and manage their farms, thereby boosting yields and farmer incomes. This is part of Hershey's US$10-million commitment in West Africa over the next ten years to accelerate the chocolate makers cocoa programmes in the region. The investment will involve 1,000 farm families and help enhance cocoa farming, community health, and reduce instances of child labour.

ORGANIC

Driven by consumer choice, the U.S. organic industry grew by 9.5 per cent overall last year to reach US$31.5-billion in sales. Of this, the organic food and beverage sector was valued at $29.22-billion while the organic non-food sector reached $2.2-billion. The organic food sector grew by $2.5-billion in 2011 with the fruit and vegetable category contributing close to 50 per cent of those new dollars. The fastest growing sector was the meat fish and poultry category which grew by 13 per cent.

PROFIT

After 16 years of profitability, Canada Post recorded a pretax loss of C$253-million in 2011, the result of dwindling mail volume, a costly pay equity ruling and a strike and lockout. Canada Post's loss compared to a $134-million profit in 2010. Revenue was $7.5-billion, the same for both years. The fundamental challenge for Canada Post is that it must work harder every year to deliver less mail to a generation hooked on Facebook, Twitter and texting.

MINING

Graphite is the new darling of the mining industry with Canadian graphite miners angling to be high-end suppliers to the global lithium market where companies like LG, Samsung, Mitsubishi and Hitachi are fuelling growing demand for new technologies ranging from smartphones and laptops to electric cars. The mineral is a major component of lithium batteries, lighter and more powerful than traditional batteries. After decades of near-dormancy in the graphite industry, an increasing number of companies are racing to produce flake graphite, the purest natural form of the mineral.

SOYBEANS

Prices for soybeans have recently shot up to their highest level in nearly four years after disastrous crops in Argentina and Brazil. Soybeans, which are widely used for vegetable oil, animal feed, soy milk and tofu, have soared 23 per cent this year as a result of a South American drought. Production has declined by 11 per cent this year. Soybeans, by value, rank second among U.S. agricultural exports. 85 per cent of the world's soybean crop is used for vegetable oil and meal.

FEATHERS

In the world of obscure commodities, feathery down feathers are a newcomer. Price increases are forcing apparel and bedding makers to re-engineer their goods, search for alternatives or warn retailers they will have to pass along the higher costs to customers. Prices of the feathery insulation are ascending just as retailers are starting to move beyond last year's spike in the price of cotton which raised apparel makers' costs on everything from T-shirts to denim. A pound of white goose feathers that cost about US$12 in 2009 sell for about $28 today and $9 a pound duck of feathers now cost $19 a pound.

TAXES

Six billion Euros is unpaid taxes were recovered in the first four months of this year by the Italian taxman as authorities crack down on what until now has been regarded as a national sport.

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