Wednesday, November 01, 1995

NOVEMBER 1995 Economic Digest - Importing and Exporting



NOVEMBER 1995 Edition

TRANSPORTATION
            Intense pricing pressure, chronic excess capacity and weak shipper demand are all contributing to problems for U.S. trucking companies. The average truckload carrier--which typically moves shipments of more than 10,000 pounds--is expected to show a 28 per cent decline in earning for the third quarter of 1995. The average less-than-truckload, or LTL, carrier--which hauls loads of less than 10,000 pounds--is expected to post a 40 per cent decline. Although a slower economy is a contributory factor, the carriers seeing the biggest declines are the ones that have chosen to accelerate capacity growth instead of curtailing it to bring supply more in line with demand.

MINING
            Representatives of the mining industry have told the federal government that they are pushing mining investment out of the country because of bureaucratic red tape. Until the early 1990s, investment averaged around $800 million annually. This year it is expected to be $300 million. The flight of capital results from too many overlapping and inconsistent regulations, particularly in the area of the environment. The provinces and the federal government each have their own sets of rules for how lands are to be set aside for parks and conservation areas and their own requirements for monitoring outflows of chemicals into the environment. In Latin America, where governments are anxious to attract mining investment, a company will usually meet the criteria to open a new mine in six months. In Canada, it could take from five to ten years.

STRAW
            It is estimated that over six million tonnes of straw is available on the Prairie provinces to be converted into new uses. If a domestic industry isn't developed soon, Canada may be importing crop residue fibre for industrial uses in the near future. That six million tonnes could be producing more than $1 billion in products. Also, it is estimated that there will be a global shortfall of wood of over 10 billion tonnes by 2010. A straw industry could greatly diminish this shortfall by reducing the number of trees harvested for lumber. 

REDUCING REVISITED
            Recently, we reported on a rush by the Japanese to buy soap from China which supposedly has reducing properties. In September, the soap recorded sales of $32.4 million, double the sales in the first seven months of 1995. The soap was invented by experts during three years of research into traditional Chinese medicine and has been approved by the Ministry of Health. A survey says it was successful in reducing weight in 76 per cent of cases. It has yet to be explained how the soap works.

RETAILING
            A new $400,000 study of Canadian retailing by the Ontario Retail Sector Advisory Board is painting a bleak picture and warns that up to half of existing companies could be out of business by the year 2000 if they don't become more competitive. It points to lack of innovation, risk-taking, skilled workers and other factors needed to meet the challenge of U.S. competitors. Among factors cited that put Canadian retailers at a competitive disadvantage to their U.S. counterparts are:
* Canadian stores are less competitive and don't respond to new competitive pressures.
* Management structures are too hierarchical.
* Canadian retailers do less market and location research and are less likely to have advanced skills in data and software use.
* They are less innovative with almost all new formats, products and fashion trends emanating from the U.S.
The report also points to a historic lack of competition in Canada as one reason why many retailers can't adjust to new U.S. rivals such as Home Depot and Wal-Mart Stores.  

SIGNS
            A survey of 7,000 people in six countries found that the five linked rings of the Olympics were the most widely recognized logos--92 per cent of those surveyed correctly identified the symbol. The survey was carried out in Australia, Germany, India, Japan, the United Kingdom and the United States. The McDonald's and Shell logos were recognized by 88 per cent and the Christian cross by 54 per cent. Only 36 per cent identified the United Nations symbol.

MAIL ORDER
            Mail order catalogue shopping is worth $2.5 billion (U.S.) a year in Canada with purchases averaging $94 annually per capita against $240 in the U.S. Canadians are more finicky than their southern neighbours, wanting more than just low prices and superior quality when purchasing from a catalogue. They also demand simple order forms, toll-free numbers for ordering, delivery within three to four days and a variety of payment options. However, Canadians reward mail order houses that meet their demands. Response rates to catalogues and other direct mail in Canada register between three and four percent, more than double the U.S rate. Experts forecast that the Canadian business will reach the same level as the U.S by the end of the decade making the market worth $6.6 billion (U.S.) annually.

INTERNET
            The Swiss government's data protection commissioner has warned Internet users that their data are not safe from manipulation on the global computer network. The main complaint is that there are no standard international or global rules for the protection of information that are legally binding beyond national boundaries. Switzerland has the world's second highest rate of personal computer ownership after the United States, and 200,000 Internet users in a population of seven million.

SUPERFUND
            In 1996, the federal government is likely to launch a technology superfund targeted at a handful of key export-oriented industries including defence, aerospace, environment, biotechnology and parts of the computer sector. Called the National Technology Investment Program, the fund could range from $150 million to $500 million depending on how many sectors are folded into the program. The fund will consist of repayable grants and be available to help companies develop new products with export potential. Companies will pay back the government from profits they earn once their products hit the market.

HOURS
            U.S. industrial workers put in more hours than those in any other industrialized country in 1994, with Japan second and Canada third. Workers in the U.S put in 1,994 hours a year. In Japan they worked 1,964 hours and in Canada 1,898 hours. German industrial labourers worked the fewest hours, 1,527 a year. The second lowest spot was shared between Belgium and Denmark where workers put in 1,581 hours. For comparison this translates into a 38.3 hour work week in the U.S. industry and 29.3 hours a week in Germany. The Canadian work week is 36.5 hours.

NEWSPAPERS
            Daily newspaper readership in Canada has slipped by two percentage points to 65 per cent of adults on any given weekday. The decline appears to follow changes in average daily circulation which fell 3.3 per cent this year. Among other things, circulation has been hurt by increases in cover prices and labour disruptions in the professional hockey and baseball leagues. Readership of weekend newspapers also fell two per cent to 73 per cent of adults. Canadians spend 46 minutes on average reading a newspaper on a weekday.     

BANK ROBBERIES
            Canadian banks have the dubious distinction of being the most robbed in the industrialized world according to the European Banking Federation. The report found Canadian banks are targets more often because thieves don't get away with much cash and have to go back for more. One out of every six bank branches was held up last year but the average take was only $2,900, the lowest among the countries surveyed. Banks in the U.S., where one in seven branches was hit last year, were the second most frequently robbed with the average amount taken being $14,500. European banks were robbed less often--one in 21 branches--but the average take was $29,000. Luxembourg was the highest with an average take of $365,000 while Switzerland averaged $200,000 per robbery.      

MARKETS
            Experts say that Canadian business is missing a potentially lucrative market in the country's fastest growing ethnic group--1.1 million people of aboriginal origin. The federal government has estimated that the aboriginal population will grow by 50 per cent from 1991 to 2016. More than 50 per cent of the population is now under the age of 25. Indian, Inuit and Metis bands already control about 20 per cent of Canada's land and, depending on the outcome of land claims, could end up with as much as 30 per cent by 2000. In 1969 there were 800 aboriginal people with postsecondary education, by 1991 the figure had climbed to 107,000.

BRIBES
            According to a U.S. Department of Commerce report, foreign companies have used bribes to edge out U.S. competitors on about $45 billion of international business deals. The report contains hundreds of examples of bribery as well as legitimate, often government-assisted, export promotions. The stakes for U.S. companies are huge with the report predicting that over the next decade more than $1 trillion in overseas capital projects will come up for bid. Based on the past, prospects for U.S. companies aren't good. The report looked at 200 international deals over the past eight years and found that U.S. firms lost about half partly because other countries were more aggressive. The lost contracts would have meant about $25 billion in sales and have added 200,000 jobs.

AUDIENCES
            According to Statistics Canada, Canada's professional performing arts companies saw audiences shrink in 1993-94. The study included 471 companies representing theatre, music, dance and opera. About 13.3 million people attended a performance in Canada in 1993-94, down 2.2 per cent from 1992, 2.5 in 1991 and down 3 per cent from 1989-90. Only opera companies are bucking the trend with a 2 per cent increase in audiences over the past 10 years.
However, performing arts groups reported a collective income of $383.3 million with the majority coming from earned revenues.

CITIES
            In mid-1994, 2.5 billion people, 45 per cent of the world's population, lived in urban areas, a proportion the UN expects to rise to 61 per cent by 2025. A growing share of urbanites--13 per cent in 1970 but a projected 18 per cent in 2015--live in cities of more than 5 million people. In 1950 only New York and London were mega-cities, with populations of eight million or more. By 1970, five of the 11 mega-cities were in the developing world and the UN predicts that by 2015, 21 of the 33 mega-cities will be in Asia.

FRUIT
            British Columbia produces 80 per cent of Canada's cranberries which ranks as third largest producer in the world.

THE HEREAFTER
* Olay, A Turkish newspaper in Gaziantep is offering a free grave to all readers who collect
99 daily coupons.

* The Lutheran Church in Kalmar, Sweden, has applied for permission to link its on-site crematory to the church's heating system.

* Fabrizio Caselli, a Tuscan watchmaker, is offering Italians who fear premature burial a coffin that includes a beeper, a two-way speaker and a survival kit.

* A Bulgarian fortune-teller has wrecked her career. Aishe Akif of Dobrich was calling the spirits on Friday the 13th, when her tape recorder chewed the tape and the spirits went silent.