Saturday, October 01, 1994

OCTOBER 1994 Economic Digest - Importing and Exporting



OCTOBER 1994 Edition

BRITAIN
            For years the British Disease was synonymous with labour unrest and low productivity. This is no longer the case. Britons are the hardest workers in Europe. The average Greek takes three hours for lunch and Italian civil servants have just six hour days. Even Germans manage an hour and a half meal break. But market analysts report that Britons work long days with short lunches. They also lag behind in annual holidays with an average of 20 days compared to 30 in Germany and 25 to 30 in France. Britain also has the least public holidays a year--eight. Germany and Spain have the most with 14. Observers say Japanese businessmen continue to hold British workers in high regard, a contributory reason for the high Japanese investments in Britain over the past few years.

SMALL BUSINESS
            The Canadian Imperial Bank of Commerce is giving away do-it-yourself workbooks that small business owners can use to develop business and financial plans. The CIBC also sees its Guide to Business Planning as an aid in obtaining financing. It's available free from any CIBC commercial banking centre or by phoning 1-800-465-2422.

NEBS
            The New Exporters to Border States (NEBS) program is now 10 years old and has contributed to the training of over 8,000 Canadian exporters, mostly small and medium-sized enterprises. NEBS is a one-to-two-day crash course in export marketing. Participation fees are low and the excellent programs are put together by various Canadian border posts across the United States. It is estimated that 50 per cent of NEBS companies engage in exports after their participation in the program. Participants learn all the basics of exporting, including transportation  matters, customs brokers, export insurance, distribution networks, and much more. Canadian Consulates in the U.S. running NEBS missions are Boston, Buffalo, Detroit, Minneapolis and Seattle. Interested companies can contact the nearest International Trade Centre, co-located in Industry Canada offices to register for a NEBS mission.

SATISFACTION
            The chairman of the American Research Group has advised Canadian retailers to advertise that their products come with a satisfaction guarantee in their fight to keep customers during the superstore onslaught from the south. He also said that salespeople should learn to understand the needs of customers and even send out hand written thank-you notes to build loyalty. He claimed that about 40 per cent of Canadian stores will disappear unless they learn how to do battle with the U.S. retail giants. A recent study indicates more than 70 per cent of Canadians questioned said they would buy at a new competitively priced store--whether shoes or mattresses--rather than stick with their current store. Stores that do survive will do so mainly by boosting customer loyalty--not necessarily by lowering prices. A survey of 500 Canadians and 800 Americans indicated Canadians are generally more loyal to the stores where they shop than are Americans.

OUTSOURCING
            Outsourcing by big companies means big opportunities for nimble entrepreneurial firms. Coopers & Lybrand, which has surveyed companies in the U.S., reports that the most popular areas for outsourcing over the past year were payroll, 68 per cent; tax compliance,  48 per cent; employee benefits and claims administration, 46 per cent; maintenance and equipment, 35 per cent; manufacturing, processing and assembly, 33 per cent; sales representatives or brokers, 27 per cent; internal auditing, 21 per cent; and accounting services, 19 per cent.

RAILWAYS
            Trains are arriving all over Europe. Germany, Spain and Italy all have versions of the high-speed French TGVs. Soon it will take only three hours from London to Paris, without airport hassles or traffic jams. In the U.S. Amtrak is pondering which sort of high-speed train will be chosen to run in the lucrative Boston, New York, Washington corridor. And Texas is trying to raise funds for a high-speed triangle linking Houston, Dallas and Austin. All over East Asia huge investment is pouring into railways. By 2000, China alone will be spending almost $50 billion (US) on railways.
            Trains have many natural advantages over other forms of transport. They consume less energy than cars and trucks, cause less pollution and take up less space than roads. Above all, in crowded industrialized regions such as Western Europe, they are fast. In Europe, airlines are in poor shape to reply. This year, they will lose about $3.5 billion despite a rising market. Where fast trains and airlines have competed head to head, as they have for 10 years between Paris and Lyon, the trains have won taking in that case, 90 per cent of passengers.

CULTURE?
            One of the most controversial aspects of the final days of the GATT Uruguay Round was the issue of the US television programming industry. The US exports around $2.5 billion dollar's worth of TV programming. And that does not include theatrical showing of movies, home videos, and the booming business of international satellite networks aimed at other countries' cable, microwave and home satellite receivers. All told, US exports of movies and TV programming amounted to at least $5 billion in 1993. The reverse trade--US purchases of foreign shows, TV networks, and movies--totalled less than $300 million last year. 

SAVINGS
            The way Canadians are saving their money is undergoing change. In the 1960s, houses, land, cars, furniture and appliances constituted about 44 per cent of individual Canadians' assets. About 49 per cent of their assets took the form of cash, stocks, bonds, life insurance and pensions. In the 1970s when the first wave of baby boomers reached their mid-twenties, their investment in housing--coupled with the rising costs of these houses--shuffled a bigger share of Canadians' personal wealth into living space and the things that fill it. By mid-decade half of the average Canadians' assets was tied up in housing and only about 45 per cent was tucked into financial investments. This trend reversed in the 1980s and 90s as more and more boomers began  shifting their savings into paper wealth, the kind of investment they hope will generate a healthy retirement income. In 1993, 52 per cent of Canadians' assets took the form of cash and other financial instruments. Homes, land and durables fell to a 46 per cent share. This latest shift has taken place during a period when the personal wealth of Canadians more than doubled to $2.2 trillion (from $850 billion in 1980). This represents almost $77,000 for each Canadian, up from $34,700 in 1980.   

ABSENTEEISM
            When 860 Canadian companies, with between 100 and 500 employees, were surveyed about absenteeism levels, 39 per cent were unable to answer the questions. The others said that staff members were off work an average of 5.5 days a year, costing companies 2.3 per cent of payroll. That figure does not include the cost of lost productivity or hiring temporary replacements. Nor does it include longer absences covered by formal short-term or long-term disability programs for which premiums cost an equivalent of 1.85 and 0.99 per cent of payroll respectively.   

THE FUTURE
            The Business Council on National Issues has unveiled a 10-point "growth and employment strategy for Canada" which calls for no new taxes and a zero federal deficit before the next economic downturn. The plan also calls for local government to deliver more services and duplication between levels of government to be eliminated---without opening up the constitution. Other recommendations include: Canada should draft a "coherent 21st century vision," such as aiming to be the top economic performer in the G7 by the year 2000; Revamp social programs to make them cheaper while targeting only those in need; "Non-inflationary growth" should be a central tenet of economic policy; The federal government must honour its pledge to cut the deficit to 3 per cent of GDP by 1996\97; Harmonize provincial taxes in a new Value Added Tax only if it means no new taxes and, improve education and training, including a longer school year.

INFORMATION TECHNOLOGY
            Canadian trade posts in the U.S. produce a newsletter on the IT industry (including telecommunications), providing Canadian exporters with relevant and timely market information and intelligence in this field. Articles cover companies, events, decisions, and technology that may have an impact on the market for Canadian IT products and services. Contributors also deal with joint ventures, strategic partnerships and investment relations. Currently, the newsletter is mailed out in hardcopy every other month to almost 1,500 Canadian companies at $2.35 a copy. The Canadian Consulate General Trade Office in San Jose, California distributes the newsletter which is now available by E-mail on Internet. Just send an E-mail message to the San Jose office (canadian@shell.portal.com) to give them your Internet address.  

BUSINESS INVESTMENT
            Massive investment by Canadian companies in everything from fax machines to computer-aided machine tools has radically altered the profile of business investment over the past decade. The total value of all fixed assets--everything from telephones to office buildings--is expected to reach $1.6 trillion this year, up 38 per cent from 1984, and the technology side is taking over from bricks and mortar. During the decade, the value of assets tied up in machinery and equipment grew at more than twice the rate of buildings and engineering assets--5.3 per cent compared with 2.2 a year.
            Soft assets like computers, telephones and plant equipment now account for 33 per cent of all fixed assets, up from 27 per cent in 1984. Increasingly, companies are choosing to invest in machines instead of people because that is where they perceive they get more value. Companies can deduct from their taxes the money they spend on machinery and equipment while payroll taxes and lower productivity act as a disincentive to hiring new workers. The trend has been most evident in the service industries like retailing, finance, insurance and hotels.

TECHNOLOGY
            Twenty years ago, the Calgary Stockyards sold hundreds of thousands of cattle a year through live auctions in a complex of corrals, loading pens and barns along the railroad tracks. Those days are over. Today, its nerve centre is a plain room in an office building where a computer is connected by phone lines and modems to buyers and sellers in ranches and offices. Now, the stockyards conducts most of its business in cyberspace.

USER DOESN'T PAY!
            A local government in Britain has suspended a program which sent young delinquents on vacations as a "character building" exercise after one young offender was arrested for drunk-driving shortly after returning from an 80-day African safari with his social worker at a cost of more than $10,000 to the taxpayer. Other young convicts have been sent skiing.

TRIVIA

* In 1989, according to the Worldwatch Institute, the world marine fish catch sold for $70 billion (US), however, catching these fish cost $124 billion.

* One-third of the Canadian population is involved in the educational system, either as students, teachers or administrators.

* Around the world, golfers spend almost $6.5 billion a year on equipment, as much as the GNP of Latvia.

* Burglars have broken into a British prison and escaped with a safe containing about $1,500. Inmates of the prison, which houses low-risk offenders, are complaining about lax security.